Increasingly SpiceHeads refer to Spiceworks as the “Facebook of IT”: the place where they do their job and connect with other IT pros like them. To us, that is the ultimate validation of what we have been working on which we somewhat academically call a “social business application”. Social business apps have three ingredients (industry focus, a community, workflow tools & apps) and they weave these together in one seamless user experience. We use social apps (Facebook) to connect with friends; we use social business apps (Spiceworks) to do our jobs… with other people.
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