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In this post I summarize in 17 advice the recommendations that I have given several professionals of marketing and of the advertising communication who in the last months have asked to me how to campaign inclusive of publicity. Consult it and keep it in favorites. Certainly you go frequently to them. We go there.

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I propose you that we analyze quickly how influences in the consumers and the advertisers the publicity that is not accessible to the people who do not see, that they do not hear or that they have mental diversity. That we solve the four doubts nails that the agencies and the advertisers usually have when I speak to them of special needs of communication. Something about which by the way the majority has thought never or almost never. We go there.

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The SOCIAL NETWORKS, MORE AND MORE EXCLUDING enormous EAST CHANNEL OF RELATION BETWEEN CONSUMERS AND BRANDS HAVE a DARK ZONE THAT the SECTOR OF MARKETING and the Communication DOES NOT KNOW BUT THAT IT AFFECTS NEGATIVELY TO MILLION PEOPLE. The EXPERIENCE OF 920 USERS WHO FOUNDATION ELEVEN HAS ANALYZED DEMONSTRATES THAT the SOCIAL NETWORKS ARE seriously EXCLUDING WITH the PEOPLE WITH functional diversity. WE SEE WHICH ARE THEIR MAIN PROBLEMS OF ACCESSIBILITY AND HOW TO SOLVE THEM SO THAT THE COMMUNICATION BETWEEN BRANDS AND CONSUMERS DOES NOT HAVE BARRIERS.

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The incapacity is not a quality of the person, what goes. It is the result of the interaction of somebody with special a functional necessity and surroundings, product or service that well are not designed; that is to say, that does not adapt to the needs of the person. Thus, to each step, you run into with elements that leave offside you and that remembers to you that the universal design is still a form to create very little frequent since does not consider human the functional diversity. We see three daily examples.

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