The ups and downs of working with social media my experiences with Spiceworks
First off… This isn’t really all Spiceworks related but just had the idea for a post along these lines and Spiceworks-News is about the only place I could put it. It is however all based on my experience with Spiceworks.
So everyone knows what social media is now days? And that big buzz word of “web 2.0” and companies like Spiceworks are starting to exploit it to market there products and IT conferences like Spiceworld. Places like Skype, Twitter, Facebook, LinkedIn, Flickr, Digg and Ustream are regularly used.
So what do I think are the advantages and disadvantages of Social media and networking…
The ups (Advantages)
There are many pro’s to social media and well they do outweigh the downs.
A great example of this was at Spiceworld 2009 Austin, I (akp982) was about to receive a Spicies award when Justin Dorfman (from Frugal IT) had the idea of using Skype to allow me to give my acceptance speech. I ran around and got a microphone ready and he ran off to the Spiceworks Staff to hand him his laptop which got pushed onto stage. This was great, I was watching the live stream though Ustream and also talking live to the presenters. It was a very weird feeling I was in the UK and talking and watching people in the US. Without the Ustream chat to get me on skype with Justin and without skype for allowing us to make a “call” it would not have been possible. It was organised so quick the presenters were shocked to hear that I was ready to talk to them.
Social media mainly things like twitter can really help promote your products very quickly by telling lots of people instantly. When Spiceworks 4.1 was released it was mentioned by over 100 people on twitter and Spiceworks are expecting more people to spread 4.5 when it comes out. From this people will quickly write reviews to jump on the back off this and give their blog or website a boost in traffic and hope for some regular readers. Frugal IT is and example of a site that did well at this with there Spiceworld 2009 coverage (http://fr.ugal.it/spiceworld-2009) they were able to get multiple people to tweet, blog and just share their link. With this link spread all over the world, people would then visit the site pickup on the ads and information around the Spiceworld page and may then come back in the future. I know we (Spiceworks-News) jump on even the oddest of things. We often pickup on blog posts about or mentioning Spiceworks and re post the first paragraph in hope for a ping back. Posts like (Getting IT spicey at your church) got a ping backs out there and we may have got another 1/2 visitors (they all add up over time to now around 300 people looking at Spiceworks-News on a daily basis according to Google analytics… if only some of them posted comments).